About
About Issue Advocacy Experts
Branding & Retail Messaging Leaders
1631 Digital is a full-service political, issue/advocacy, strategic, data-first marketing, advertising, government affairs and PR agency with offices in Washington DC, Annapolis and Atlanta.
We work with political campaigns, issue advocacy groups, associations, tourism groups, retail outlets, businesses, publishers and advertising agencies that want to pinpoint and deliver their message to a very unique online audience.
Using complex data systems, we deliver our clients' messages to decision-makers on Capitol Hill, official Washington, or State House levels — positioning ads to reach audiences that affect policy, or to get candidates elected. We can deliver multiple messages in tandem, speaking to a number of people in a very appropriate way. Our proximity-based delivery can target nationally, regionally, by state, district, neighborhood — down to the address level, including geofencing, contextual and keyword tactics.
1631 Digital is a one-stop shop for any campaign you need to unleash. Our team of political strategists, web-dev techs, data scientists and creatives come together to build your campaign from start to finish. 1631 Digital recently won multiple Campaigns & Elections Reed Awards for digital strategy. Our unique portfolio of products gives your message or campaign the edge it needs to be successful.
What We Offer
A full arsenal of digital, data and PR tactics — built to win.
Targeted Programmatic Online Ads
Display, video, Connected TV and streaming audio on top websites in your service areas — targeting down to the home level, plus addressable (digital direct mail) and competitor/active/former-customer targeting. No monthly minimums.
Targeted Email Campaigns
Categorized email campaigns built from the latest data — political, issue, advocacy, consumer, brand and service.
Targeted Organic Messaging
Joining groups and starting one-on-one conversations to move your message.
Creating Data From Your Website
Capture names, addresses and emails for subsequent marketing — direct mail, newsletters and more.
WebDev Services
Need a website, landing page, or a refresh? Our team builds top-shelf design.
Website & Social Media Reviews
Full diagnostic for underperforming sites and channels — Google, search engines and Facebook. An easy fix is now available.
SEO / SEM Services
Keywords and organic lift to get found.
Retargeting Your Online Readers
Reach them on other local and national websites in your service areas — down to the home level.
Retargeting Members, Donors & Voters
Our system builds the right mix for ongoing communication with your current base.
Social Media Management
We take content generation and posting off your hands — automated programs available.
Texting Programs
1631 Digital Political Texting — the perfect alert system for voters: calls to action and "Act Now" alerts for mobilization and engagement.
Full-Service Creative & Production
Radio and TV commercials (:15, :30, :60), display ads, sponsored content and social.
State-of-the-Art DC Studio
Create a show, debate or message in a professional studio in the heart of Washington DC.
Broadcast Buying Service
National, regional, DMA and local TV & radio buys.
Full Suite of PR Services
Crisis management, media training, media requests, and interviews on TV, radio, online and print.
